New Arrivals

A classic item for big and small, kids and teens and all-time favourite with everyone! Absolutely essential for the playground, school and sport. This 100% cotton crew neck has a cotton/ Lycra® rib and a self-fabric back neck tape for extra comfort. 

• Fabric: 100% cotton. Heather Grey: 97% Cotton, 3% Polyester
• Weight: White 160gsm, Colours 165gsm
• Washing Instructions: Machine wash 40°C. Do not bleach. Tumble dry low. Do not dry clean. Do not iron print area.

The style offers a flattering, feminine fit, with shaped side seams and a cotton/Lycra® ribbed crew neck.

• Fabric: 100% cotton.
• Weight: White 160gsm, Colours 165gsm
• Washing Instructions: Machine wash 40°. Do not bleach. Tumble dry low. 2 dot iron. Do not dry clean. Do not iron print area.

A classic item for big and small, kids and teens and all-time favourite with everyone! Absolutely essential for the playground, school and sport. This 100% cotton crew neck has a cotton/ Lycra® rib and a self-fabric back neck tape for extra comfort. 

• Fabric: 100% cotton. Heather Grey: 97% Cotton, 3% Polyester
• Weight: White 160gsm, Colours 165gsm
• Washing Instructions: Machine wash 40°C. Do not bleach. Tumble dry low. Do not dry clean. Do not iron print area.

The style offers a flattering, feminine fit, with shaped side seams and a cotton/Lycra® ribbed crew neck.

• Fabric: 100% cotton.
• Weight: White 160gsm, Colours 165gsm
• Washing Instructions: Machine wash 40°. Do not bleach. Tumble dry low. 2 dot iron. Do not dry clean. Do not iron print area.

A soft and hefty tee, the fabric is pre-washed so it starts out fitting perfectly and stays that way. When quality, durability and substance count, this is the tee everyone can agree on.

• Fabric: 100% cotton. Heather Grey: 90% Cotton, 10% Polyester
• Weight: 185gsm
• Washing Instructions: Machine wash warm inside out, with like colours. Only non-chlorine bleach. Tumble dry medium. Do not dry clean. Do not iron print area.

A classic item for big and small, kids and teens and all-time favourite with everyone! Absolutely essential for the playground, school and sport. This 100% cotton crew neck has a cotton/ Lycra® rib and a self-fabric back neck tape for extra comfort. 

• Fabric: 100% cotton. Heather Grey: 97% Cotton, 3% Polyester
• Weight: White 160gsm, Colours 165gsm
• Washing Instructions: Machine wash 40°C. Do not bleach. Tumble dry low. Do not dry clean. Do not iron print area.

The style offers a flattering, feminine fit, with shaped side seams and a cotton/Lycra® ribbed crew neck.

• Fabric: 100% cotton.
• Weight: White 160gsm, Colours 165gsm
• Washing Instructions: Machine wash 40°. Do not bleach. Tumble dry low. 2 dot iron. Do not dry clean. Do not iron print area.

A soft and hefty tee, the fabric is pre-washed so it starts out fitting perfectly and stays that way. When quality, durability and substance count, this is the tee everyone can agree on.

• Fabric: 100% cotton. Heather Grey: 90% Cotton, 10% Polyester
• Weight: 185gsm
• Washing Instructions: Machine wash warm inside out, with like colours. Only non-chlorine bleach. Tumble dry medium. Do not dry clean. Do not iron print area.

This adorable Soo soft toy is the perfect play companion for little ones. Featuring Sootys famous magic wand this cute plush is 7 inches tall.

The style offers a flattering, feminine fit, with shaped side seams and a cotton/Lycra® ribbed crew neck.

• Fabric: 100% cotton.
• Weight: White 160gsm, Colours 165gsm
• Washing Instructions: Machine wash 40°. Do not bleach. Tumble dry low. 2 dot iron. Do not dry clean. Do not iron print area.

A soft and hefty tee, the fabric is pre-washed so it starts out fitting perfectly and stays that way. When quality, durability and substance count, this is the tee everyone can agree on.

• Fabric: 100% cotton. Heather Grey: 90% Cotton, 10% Polyester
• Weight: 185gsm
• Washing Instructions: Machine wash warm inside out, with like colours. Only non-chlorine bleach. Tumble dry medium. Do not dry clean. Do not iron print area.

A classic item for big and small, kids and teens and all-time favourite with everyone! Absolutely essential for the playground, school and sport. This 100% cotton crew neck has a cotton/ Lycra® rib and a self-fabric back neck tape for extra comfort. 

• Fabric: 100% cotton. Heather Grey: 97% Cotton, 3% Polyester
• Weight: White 160gsm, Colours 165gsm
• Washing Instructions: Machine wash 40°C. Do not bleach. Tumble dry low. Do not dry clean. Do not iron print area.

Please note: New stock of this item is not due until August 2024

Let children be creative and put on their own Sooty Show with this super soft Sooty hand puppet and water pistol.

This cute bear from the Sooty Show is a favourite for all.

• Dimensions 10 x 18 x 28 centimetres
• Super soft plush fabric

Sooty loves playing with his water pistol and soaking his best friend, Sweep! This water pistol is perfect for acting out your own Sooty Show at home.

Please note: This is a Sooty-sized water pistol designed for little bears.

Perfect for school this handy children's rucksack features an image of your favourite characters and four compartments including two handy side pockets suitable for stationery and a drink.

Material: 100% Polyester
Dimensions: 30 x 28cm

A super-practical lunch bag featuring an image of your favourite characters, two compartments and a mesh pocket.

• Material: 100% Polyester
• Dimensions: 19 x 24cm

This cheeky little chap is just 9cm tall and features a plastic clip - perfect for letting him tag along on your school bag!

Age: 12 months +

This adorable Sooty beanie makes a great mini bestie for your little ones. Wearing a super-cute pair of red dungarees this beanie is 5" tall making him the perfect travel companion.

This adorable Sweep soft toy is the perfect play companion for little ones.

This cute plush is 7 inches tall.

A vibrant and practical accessory designed to introduce young ones to the world of responsibility and organisation in style! 

Featuring the classic slogan 'Izzy Wizzy Let's Get Busy', a rear pattern print, slimline design and interior card slots and a cash sleeve.

Fabric: Microfibre/600D Polyester
Weight: 62g
Dimensions (open): 24.5 x 9.5cm
Washing Instructions: Sponge clean only
REACH certified

Help your child stay hydrated and happy with one of our new super-cute Character Bottles.

The playful design features one of your favourite characters and a bendy straw with a handy cap to prevent spills.

Height: 34cm
Capacity: 500ml

Help your child stay hydrated and happy with one of our new super-cute Character Bottles.

The playful design features one of your favourite characters and a bendy straw with a handy cap to prevent spills.

Height: 34cm
Capacity: 500ml

Help your child stay hydrated and happy with one of our new super-cute Character Bottles.

The playful design features one of your favourite characters and a bendy straw with a handy cap to prevent spills.

Height: 34cm
Capacity: 500ml

A classic-styled sweat with a crew neckline.

• Fabric: 80% Ringspun cotton, 20% Polyester.
• Weight: 280gsm
• Washing Instructions: Machine wash 30°C. Do not bleach. Tumble dry low heat. Low iron. Do not dry clean. Do not iron print area.

A classic-styled sweat with a crew neckline.

• Fabric: 80% Ringspun cotton, 20% Polyester.
• Weight: 280gsm
• Washing Instructions: Machine wash 30°C. Do not bleach. Tumble dry low heat. Low iron. Do not dry clean. Do not iron print area.

An essential for any hoodie lover this simple and stylish hooded sweatshirt features a double fabric hood with self-coloured cords, a kangaroo pouch pocket, ribbed cuffs and hem and a brushed inner fabric.

• Fabric: 80% Ringspun cotton, 20% Polyester.
• Weight: 280gsm
• Washing Instructions: Machine wash 30°C. Do not bleach. Tumble dry low heat. Low iron. Do not dry clean. Do not iron print area.

An essential for any hoodie lover this simple and stylish hooded sweatshirt features a double fabric hood with self-coloured cords, a kangaroo pouch pocket, ribbed cuffs and hem and a brushed inner fabric.

• Fabric: 80% Ringspun cotton, 20% Polyester.
• Weight: 280gsm
• Washing Instructions: Machine wash 30°C. Do not bleach. Tumble dry low heat. Low iron. Do not dry clean. Do not iron print area.

Enhance your sweatshirt collection with this classic fit crew neck sweat for kids. It is made in a set-in-sleeve design and is a completely versatile addition to any wardrobe.

• Fabric: 80% ring spun cotton, 20% polyester
• Weight: 280gsm
• Washing Instructions: Wash at 30°. Do not bleach. Tumble dry at a low temperature. Iron at a low temperature. Do not dry clean.